When the Instagram story effects took the app by storm, I took it upon myself to learn Spark AR Studio as fast as I could over our winter break, to get one made for FANGORIA. Through trial and error with coding (and creating custom illustrations), I published FANGORIA’s first AR Effect for Instagram. WHICH HORROR ICON ARE YOU?

After the first one launched (and was an enormous success, adding 20K followers to our account nearly overnight), I quickly began work on a couple more. The horror Icon quiz performed the best, as of this writing, gaining over 6 million impressions, 700k+ captures and 125k+ shares.

The effect took off when celebrities started using it (C.M. PUNK, Jonah Rey, Ryan Turek) and then, out of nowhere, Vanassa Hudgens used it, leading to another huge spike in uses.

Check out the video to get a preview of all three effects that were eventually published (or try it for yourself here):

And that one time Vanessa Hudgens used it.