While working on Goodyear we were also tasked with running their Twitter handle @GoodyearRacing. The account focuses on motorsports but predominantly NASCAR since they are the Official Tire of NASCAR (since 1954).

Tire Stats 

For each race each team makes changes to their tires based on the track because this account is focused purely on racing the posts can be a bit more technical than if we were posting on the brand account. To plus up from the previous year I changed up design layout and also made them animated to make them more interesting. 

Track temps are expected to stay below 50 this weekend at the #STP500, which can really diminish tire grip (especially on concrete tracks, like @MartinsvilleSwy). To counter, we've created a tread compound designed to rubber-in the track at low temps. pic.twitter.com/XpGmgqLLAQ

— Goodyear Racing (@GoodyearRacing) March 23, 2018

The search for grip at @ACSupdates often leads teams to go below our recommended left side air pressure. To address that, they’ll run the #AutoClub400 with a new left-side tire that lines up to tracks like @IMS. pic.twitter.com/74R3I7NRQa

— Goodyear Racing (@GoodyearRacing) March 16, 2018

To counter the relatively smooth track surface at @LVMotorSpeedway, teams will race the #Pennzoil400 with tires made from a compound designed to accelerate wear. Why? Tire wear helps cool the tire, promotes fall-off, and prioritizes tire management for the teams strategy. pic.twitter.com/Eik66ayFRD

— Goodyear Racing (@GoodyearRacing) March 2, 2018

Goodyear // Racing History

Because we couldn’t always rely on getting photos from races or be on-site to capture images we dug through the historical photos Goodyear had and made posts to celebrate the partnership that Goodyear has with the sport.

Did you know that stock cars used to have the driver's team members and or engineers names on the car? #Daytona500 #TBT pic.twitter.com/QVjvavN3HM

— Goodyear Racing (@GoodyearRacing) January 10, 2019

Nothing tastes quite as good as a #Daytona500 victory. #TBT pic.twitter.com/9mSxjCss9Z

— Goodyear Racing (@GoodyearRacing) January 17, 2019

Endurance racing is one of the oldest forms of auto racing. It's here that @Goodyear put its innovation to the test, engineering tires to handle disc brakes, super-charged engines and aerodynamic design. #MoreDriven pic.twitter.com/lRobdk7F0t

— Goodyear Racing (@GoodyearRacing) January 16, 2018

From the early 60's straight through the golden era of open-wheel racing, @Goodyear added surviving low banks, hard corners and high-downforce impacts to its repertoire of engineering feats. #MoreDriven pic.twitter.com/YKpQnupOAk

— Goodyear Racing (@GoodyearRacing) January 9, 2018

Since 1954, @NASCAR stock cars have been donning @goodyear Eagles. That's more than 60 years of engineering precision and perfection into our rubber. #MoreDriven pic.twitter.com/DFF9PskvmC

— Goodyear Racing (@GoodyearRacing) December 21, 2017

In 1981, the first iteration of our modern Goodyear Eagle radial tire made its debut in @NASCAR. Since then, hundreds of thousands have flown across finish lines. #MoreDriven pic.twitter.com/GbWRNTTUtv

— Goodyear Racing (@GoodyearRacing) December 8, 2017

In the 70's, pit crew members adopted specialized roles with choreographed actions, began gluing the lug nuts to the wheels and abandoned the use of gas caps. These changes dropped the average 4 tire pit stop time from 55 seconds to close to 33 seconds. #MoreDriven pic.twitter.com/gHpa3ggXyt

— Goodyear Racing (@GoodyearRacing) December 20, 2017

In the 90's, the #MoreDriven action of pit crews started to earn them notoriety of their own, earning them nicknames like the "Flying Aces" and the "Rainbow Warriors." pic.twitter.com/IAiHUfime4

— Goodyear Racing (@GoodyearRacing) December 13, 2017