While swimming around in a pool and munching on ribs one lazy summer day (product research), I started thinking about SyFy’s cult film Sharknado, the impact it had on social media and wondering what would occur if a Sharknado and a ribnado were to collide. The next day, I got with my copywriter (Lucas Spann) and we put together a tongue-in-cheek real-time campaign to run during the premier of Sharknado 2 on behalf of our client Tony Roma’s Ribs.
The strategy was straight forward: Precooked ribs are the perfect occasion food for movie night. The client loved it, we ran it and we noticed a nice little bump in online engagement. Not bad for a little campaign outside of the scope of work. Below are some of our favorite pieces.